I am a Liar...

This campaign tells the story of what it’s like to grow up in an abusive household where pain becomes part of everyday life. In many societies, abuse isn’t always seen as abuse - it’s silenced or justified. For a child, parents are their world, so they learn to hide the truth behind small lies - "I fell off my bicycle". Those lies become a shield to protect the people they love.

As the child grows, the bruises fade and the scars turn invisible. The hurt doesn’t disappear, it settles deep within, shaping who they become.

Finally comes acceptance, the moment when the adult stops defending the past and starts acknowledging it. That’s when healing begins.

Because to move past something, you must face it. Accept that it happened, that it was wrong, and that it changed you. Only then can you truly grow.