We've been having a lot of fun testing AI recently in a brand and web projects.
I'm a big believer in everything we produce is human first and AI assisted to help spin up ideas of enhance our digital presence. Behind the scenes there isn't anything we can't achieve in digital now.
With Claude 5.5, An initial brief and just a few prompts later on a logo animation and I can visualise what I want for my animators and not just have to talk them through a few slides.
Most will say do we even need to improve what claude spits out, but I notice the little things and the little things are why we are always busy.
But this unlock has huge potential for us and our clients.
A CEO shouldn’t have to stop running her business to figure out what to post next.
I created this cinematic concept for AMINTRA AI Video Creator & Content Manager to visualize that idea.
The story follows a CEO moving from a familiar problem:
Great business. Great offer. No content strategy.
To a simple solution:
Strategy → Brand Visuals → Content → Scheduling → Management.
The goal wasn't just to make a beautiful AI video. It was to make the viewer feel what the product does through story, character, dialogue, environment, pacing, and
cinematic visual direction.
Creative direction.
AI Video.
production.
Storytelling.
Content strategy.
This is the kind of work I want to create more of: Turning a business idea into a visual experience people remember.
UI Trax Brand Film: AI Sales System for Small Businesses (Video + Product)
A 74-second brand film I scripted, designed and edited for UI Trax, showing our own AI sales system in action.
What the film covers:
A visual hook: visitors flowing into a website, but only a few becoming customers
Orion, our AI assistant that answers 24/7 and gives instant quotes
Lead Desk, the owner dashboard where every chat becomes a lead
Our live booking app for Henna by Sakina
The team, and a teaser for Trax Omni, our upcoming CRM
My role:
Script and storyboard
Motion graphics and kinetic typography
Female voice-over, music edit and sound design
Captions for muted autoplay
Exported in 16:9 (website/LinkedIn), 4:3 (Contra) and 9:16 (Reels)