Unpopular take for 2026: most B2B SaaS products don't need a redesign. They need someoneUnpopular take for 2026: most B2B SaaS products don't need a redesign. They need someone
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Bozena Bulat
pro
• May 19
Unpopular take for 2026: most B2B SaaS products don't need a redesign. They need someone to make the decisions they've been avoiding for 18 months.
My last three clients called me for a "redesign." All three turned into the same conversation:
— your product has 4 ways to do the same thing — your onboarding explains the feature instead of the outcome — your power users built workarounds your team doesn't know exist
That's not a design problem. That's decision debt nobody wanted to pay down.
AI tools made it worse. You can now generate 50 screen variants in an hour. But if you don't know which variant answers which question, you've just scaled the chaos.
Senior design isn't production. It's judgment.
b2bsaasproductdesigndesignsystems
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