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Sustainable Brands
Serving as the organization's sole in-house designer, I partnered directly with executive leadership at Sustainable Brands, a global community advancing sustainable business, to shape the creative direction of the organization's flagship conferences and marketing initiatives.
One of my primary responsibilities was developing the visual identity for SB'26 San Diego. Working closely with leadership, I created the ALL RISE brand identity and applied it consistently across digital, print, environmental graphics, presentation templates, and the event website to deliver a cohesive attendee experience.
Beyond the conference brand, I designed and maintained the WordPress websites for SB'25 and SB'26, created reports, guides, webinar graphics, email campaigns, conference collateral, and social media assets, while supporting a wide range of thought leadership and marketing initiatives.
My key contributions included:
* Visual Identity
* Website Design
* Marketing Design
* Environmental Graphics
* Art Direction
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"Design is a young person's game."
I've been thinking about this a lot lately.
At 20, it seemed like a confirmation.
Today, at 33, the words make me feel a little anxious.
Not because I'm old, but because we work in an industry obsessed with innovation: new tools, new trends, new frameworks every week.
I see designers mastering software released yesterday morning.
Fast, hungry, and technically formidable.
Honestly, a little intimidating.
So I find myself wondering if I'll actually be able to keep up, or if I'll quietly become 'obsolete'.
But then I look at the real work.
The work of clients and their requests and needs.
The work they pay me for.
Clients don't hire me to open the latest Figma plugin and produce 10 variations overnight.
They need someone who already knows which 9 to discard and saves them time and weeks of indecision.
This doesn't mean you stop learning.
Curiosity still matters, and it's what keeps you in the game.
I'm saying that knowing what to cut is part of the job.
And it usually takes years to get there.
Thank you for this honest post Antonio🙌
I’ve been wanting to create something that feels as unapologetic as a good cup of coffee — so, meet No Filter. ☕️
A coffee brand built around personality, simplicity, and doing things without unnecessary filters. From the visual identity to the cups, merchandise, and social visuals, I wanted every touchpoint to feel bold, recognizable, and a little bit unexpected.
The goal was simple: create a brand that doesn’t just serve coffee, but has its own point of view.
So here’s No Filter Coffee — a branding concept I had way too much fun bringing to life. 🌿🤎
No overthinking. No unnecessary extras.
Just coffee, as it is. No Filter.
