To be BLUNT is to be direct, clear, and unapologetic - qualities that define BLUNT STRATEGIES. This clarity had to be reflected visually. We chose blue for trust and stability, contrasted with neon green to signal action and momentum. The motion graphics further reinforce this movement - dynamic, precise, and always forward. The brand’s core symbols: the plus sign, round target, and X target, represent BLUNT’s strategic approach. The plus sign signifies growth, the round target reflects precision, and the X target marks decisive action. Together, they form a bold visual language that speaks to the agency’s impact-driven mindset. Scope: Brand Identity | Brand & Marketing Consultation | Motion Graphics & Animation