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Pawscript — A vet CRM that remembers every patient
Description
30-second documentary-handheld ad for Pawscript, a CRM I'm building for veterinarians.
A flustered vet who relies on old-school paper notes and calendars picks up the phone for a longtime patient (Elvis, a 12-year-old Husky-Samoyed) and can't remember his name. She opens Pawscript, sees his full chart at a glance, and the same call ends warmly: "Already got it pulled up. We'll see you tomorrow!"
Proposition: pet care that remembers.
Process
Wrote brief, script, and visual direction as text nodes — wired into every generation downstream.
Uploaded one photo of the vet + dog and one real Pawscript UI screenshot as locked identity anchors.
7 scene keyframes (GPT Image 2 image-to-image) → 7 video clips (Seedance 2.0) → 3 dialogue lines (ElevenLabs v3) → stitch.
Re-ran Scene 4 with Scene 1 wired in as a second character ref to lock identity. Rebuilt Scene 3 with the real product screenshot.
Feedback
The canvas model is the product. One reference photo propagated through 7 scenes; one UI screenshot grounded the product reveal in real software. Iterating felt like directing, not prompting. Everything was so simple I did this entire thing from start to finish in under 4 hours.
Quirks: bulk node creation occasionally dropped nodes silently. Seedance auto-generated dialogue was gibberish — had to generate the audio separately and assemble everything in Descript.
Links
Final video:
Link to the X post: https://x.com/Rosszeiger/status/2056881098781565222
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