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Just launch a web page dedicated to the Octalysis Gamification Framework by Yu-kai Chou. It’s open source and educational, go and take a look, and let me know what you think.
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Your client wants to send a discount email. So does every competitor in their inbox.
Here's what most freelancers miss: the offer isn't the problem. The delivery is.
A flat "Get 15% off" sits on a screen. A spinning wheel or a scratch card makes the recipient do something. And doing something feels better than reading something.
Two mechanics that punch above their weight:
Wheel of Fortune
Spin for a discount, free product, or "try again." Perfect for seasonal sales, re-engagement, holiday campaigns.
Scratcher
Digital scratch card revealing a hidden code or prize. Great for loyalty rewards, post-purchase surprises, anniversary emails.
Same discount. Different feeling. One gets skimmed. The other gets played with.
The numbers aren't subtle:
• Kärcher Ukraine's Wheel of Fortune email: 17.5% CTR (average email CTR is 2.6%)
• Gamified signup widgets convert at 20-30% vs 3.8% for standard ones
• 90% of sales managers say gamification lifts sales, with some brands reporting 300% ROI gains
Here's the freelancer angle: most of your clients have never sent a gamified email. They don't even know it's an option. Walking in with "have you considered a spin-to-win for Black Friday?" puts you miles ahead of whoever's pitching them another flat promo template.
Stripo's Interactive Module Generator builds both visually, no code. Set your segments or hidden prizes, connect data storage to collect results, save it as a module, reuse it forever.
Browse the mechanics: https://stripo.email/interactive/
What's the most unexpected gamified campaign you've shipped for a client?
Over the years I've designed many mobile apps for clients.
This one is different. It's mine.
- Two weekends.
- Figma for the design (it's hand-made)
- Claude for the code, App Store research and strategy and everything related to the app submission.
- 1 rejection from Apple, sorted out in a few minutes this morning, resubmitted for review and we're now live.
It's nothing world changing - just a kitchen timer. But it's on the App Store and I built it as a designer with zero coding skills. Gotta wrap up a case study for this soon.
P.S. Feels a bit odd to have "Developer" label above my name 🤣
Cool stuff Ivo, congrats on the lunch 😃 . You probably got this request before haha, do you mind sharing more behind the scenes of this project? For example, did you start first in Claude then doing visual refinements in Figma or the other way around?
Thanks 🫡
How are you actually structuring your AI workflow right now - are your tools connected, or are you still using them separately?
I’ve landed on a pretty simple system using just Claude + Flora.
Claude is where I develop the thinking - my existing brand direction, concepts, and refining prompts until they actually reflect the creative intent behind the project.
Flora is where that intent becomes visual. It’s a node-based canvas, so I can generate imagery, iterate variations, drop in mockups, and build full product scenes in one connected system.
I don’t see AI replacing design thinking. I see it speeding up execution while I stay fully in control of direction, taste, and decisions.
Curious to hear from you guys 🤔
📢 What does your AI workflow look like right now?
📢 What tools are you actually using day to day?
📢 And is there anything you think I should check out?
Would love to hear how others are building their systems.
this is wonderful, i love your lightning!
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