Most ecommerce brands get distracted by "pretty" ads that could win design rewards, but not a con...Most ecommerce brands get distracted by "pretty" ads that could win design rewards, but not a con...
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Tarik H
• Oct 26
Most ecommerce brands get distracted by "pretty" ads that could win design rewards, but not a conversion from their prospects.
These are 3 ads I made for ST2 Systems, a motorcycle safety brand, had one goal: trigger emotion in the buyer.
I had to find a balance between eye catching enough to grab their attention, and emotional enough to get them to click the buy button.
If the ad just looks pretty, but doesn't create an emotional reaction, people will just think "Looks cool" and continue scrolling.
Do brands want people to appreciate their ads, or to purchase their products?
The answer is straightforward.
Canva DesignCanvaMeta Ads Expert
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