MADE OF is a luxury material-typography campaign exploring what shapes a brand: its materials, craftsmanship, ideas and defining qualities. Five original visual references move from separated natural elements into MADE OF, FASHION, MAKEUP and finally GOALS—constructed from AMBITION, WORK, CREATIVITY, PASSION and TIME. I designed the concept as a flexible storytelling template that could be adapted to different industries and generated it as one continuous 30-second film using Seedance 2.5 in CapCut Video Studio.

The Hermes breakdown into leather, stitching, and gold hardware is such a satisfying way to reverse engineer a brand. Of the five you deconstructed, was there one that resisted the process, where the core materials weren't obvious right away?

I created “THE LAST 30 SECONDS,” a cinematic historical action short designed to feel like a high-budget movie trailer compressed into 30 seconds.

Instead of focusing on flashy AI visuals alone, I built the piece around a strong narrative hook: a wounded warrior is moments away from execution when a mysterious armored fighter arrives and challenges him. The confrontation escalates into a reveal that changes everything — the stranger is his older self, returning from the future to stop the younger version from becoming the man who starts the war.

I wanted to push Seedance beyond simple visual spectacle and use it for cinematic storytelling, realistic action, character consistency, atmosphere, performance, and tension.

The goal was to make every shot serve the story while keeping the pacing intense enough to hold attention from the first frame to the final reveal.

Created with a focus on cinematic direction, AI-generated action, visual continuity, realistic environments, character consistency, sound design, and final editing in CapCut.