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High CPA and abandoned carts? Here’s how I fixed a high-volume Shopify store's mobile UX in just 48 hours. 🚀
The Challenge
Heatmap data revealed a frustrating reality: mobile users were highly engaged but overwhelmed. Cluttered UI elements, mixed signals, and a hidden Add-to-Cart path were causing massive drop-offs right before checkout, leading to an unsustainable Cost Per Acquisition (CPA).
The Solution
I implemented a strict, data-driven 48-hour Conversion Rate Optimization (CRO) sprint to systematically identify and eliminate buying friction.
Sprint 1 Execution:
Decluttered the UI: Consolidated multiple distracting announcement bars into a single, clean message to reduce cognitive load.
Boosted Speed: Optimized image load times to ensure lightning-fast mobile browsing and keep users engaged.
Streamlined Purchasing: Built and deployed a persistent "Sticky Add-to-Cart" bar, keeping the primary action visible at all scroll depths.
The Result
By removing visual distractions and making the purchase path entirely frictionless, we successfully pushed more users deeper into the checkout funnel, lowering the CPA and recovering lost revenue.
Are mobile drop-offs hurting your bottom line? Send me a message and let's map out a customized CRO sprint for your storefront.
The sticky Add-to-Cart plus collapsing the competing announcement bars is exactly where I would start too, since cognitive load right before checkout is where mobile carts die. Two things I would watch next: make sure that sticky bar clears the iOS home indicator and never...
Just completed a modern, premium café & restaurant website for Café Crave.
The goal was to create a digital experience that feels as inviting as the café itself — combining a warm visual identity with smooth interactions and a user-friendly ordering experience.
✨ What I built:
• Modern & responsive UI/UX
• Interactive hero section & animations
• Complete food & beverage menu
• Category-based menu filtering
• Online ordering experience
• Shopping cart & checkout flow
• Table booking functionality
• Product customization & add-ons
• Café gallery
• About & brand story sections
• Blog / journal section
• Contact & location section
• Mobile, tablet & desktop responsive design
🍔 The menu includes coffee, milkshakes, pizzas, burgers, sandwiches, hot dogs and fries, with detailed product cards and pricing.
🛠️ Tech & Skills:
Full-Stack Web Development · UI/UX Design · Responsive Design · Interactive Web Experience
YourTherapy is a modern health-tech web platform designed to make personalized physiotherapy more accessible through guided exercises, personalized programs, and therapist support.
I designed the landing page with a clean, trustworthy visual style that communicates the product's value immediately. The hero section combines strong typography, clear calls-to-action, and a realistic mobile app presentation to create a professional SaaS experience.
The design focuses on conversion, visual hierarchy, accessibility, and user trust, with straightforward navigation and clearly presented product benefits.
Key features:
Modern SaaS landing page
Responsive web design
Clear conversion-focused CTAs
Mobile app product showcase
Feature and pricing-focused navigation
Clean health-tech visual identity
User-friendly information hierarchy
My role: UI/UX Design + Web Development
Project type: Health-Tech / SaaS
Focus: Landing Page Design, Product Design, Frontend Development
"Watch Demo" sits right next to the primary CTA instead of buried below the fold - for a recovery product, giving hesitant users a look-before-you-commit path matters more than a single conversion button.