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Honored to be recognized as one of the leading figures in Off-Page Generative Engine Optimization (GEO)!!!
Securing the #1 spot on the top specialists list for Off-Page GEO is a major personal milestone, but more importantly, it confirms a massive shift in our industry: traditional external SEO has evolved, and AI search engines now run the show.
To show what this looks like in practice, here is a quick review of a recent Reddit brand campaign I built from absolute scratch:
Case Spotlight: SaaS Brand (AI Interviewer)
• 600K+ monthly post views generated purely organically (scaling past 654K views in the last 30 days)
• Google AI Overviews citations, pulling my authentic Reddit threads directly into top-tier AI search answers
• 150+ organic karma & 330+ upvotes gained through high-trust community engagement
Generative engines don't just count backlinks, they analyze entities, community sentiment, and real discussion context. When you establish genuine authority on third-party channels like Reddit, AI models pick it up and cite you as the primary source.
This achievement reinforces my mission: helping global brands dominate AI search visibility before their competitors even realize the game has changed.
Full case breakdown in the image below! 👇
#GEO #Generativ_Engin_Optimization #SEO #Reddi_Marketing #A_Search #Digital_Marketing #AI_SEO #Evgheni_Cernigovet
The network for creativity
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Making the top 10 in AI search sounds like a win.
Until you realize there are nine other companies sitting right next to you. And some of them are pretty damn good, too.
AI is great at taking years of product development and squeezing it into a neat comparison table. Features, pricing, reviews, pros and cons. You win a few categories. Your competitors win a few others. Suddenly, products that took years to build start looking surprisingly similar.
Which is useful when someone is researching options. But nobody is signing an enterprise contract because they liked row three in a ChatGPT table.
They'll still visit your website, watch your demo, talk to sales, bring it up in a meeting, and probably have to explain the whole thing to finance.
And somewhere along that journey, they need a reason to remember you.
That's something we thought about when working with Rivet Health.
We built a visual language for their product video, then took those same frames and turned them into static marketing assets. Instead of making a video that lives on one page, we gave the brand a recognizable look it could carry across different touchpoints.
So when someone encounters the product again, it doesn't feel like they're seeing it for the first time. And I think that's where creative work becomes especially valuable.
AI can tell people how your product compares to 9 others. It can even help them decide which ones are worth looking at.
But getting someone to remember you, trust you, and actually want what you're selling? That's still marketings job.
Love this one!
While working on an automotive project, I realized just how much I’ve improved at off-page Generative Engine Optimization (GEO). Honestly, I’m pretty proud of myself!
Great work 👏🏻
Being found vs being chosen is a sharp way to put it. For client work I keep wondering how much of GEO is genuinely new technique versus just good structured content finally paying off. What has actually moved the needle most for your own brand's AI visibility?