A product video brief can start with one sentence:

"After watching, someone should understand how to book an appointment."

Then describe the screen action:

1. Choose a service.

2. Select an available time.

3. Read the confirmation.

This is an illustrative example. Use the actual product screens, with customer details removed, and flag anything that is still a prototype.

Before production, add where the film will run, the length and versions you need, and who approves it. A wide website video may need a different arrangement for a tall social screen. Say whether narration is needed and ask which music licence covers your intended use.

Choose one final action and check that the contact route works.

The full Shaan Builds guide includes a copyable checklist:

For a project discussion, you can email your brief to hello@shaanbuilds.com.