Just finished designing the benefits section for a health product e-commerce website. I’m really happy with the way it turned out.
#ui #uidesign #figma #uidesigner
Working on the homepage for Still Blooming, a wedding and floral studio, I explored two different layout directions for the hero section. Same brand, same copy, just a different structure and visual rhythm.
Option 1 : Left Aligned. Text sits on the left with supporting content beside it, giving an editorial, asymmetrical feel.
Option 2 : Centered. Everything is stacked and centered, giving a clean, balanced, more classic hero layout.
Would love your honest UX/UI take which direction feels more elegant, functional, and true to a wedding/floral brand, and why?
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A high-contrast serif against soft plaster. The architecture is all curves and matte texture, so the type brings the only sharp edges in the frame. Contrast without adding a single element.
10 down, 20 to go. A third of the way.
Template by Hariom, adapted and customized by me. Interior imagery generated with AI.
Contrast without adding a single element is such a clean way to put it. With 20 more of these to go, are you locking the typographic approach per venue type, or is Ofelia's centered serif going to be the constant across the whole 30?
ENDURX is a landing page concept for a performance-focused smartwatch built around endurance, health tracking, and active everyday lifestyles.
The goal was to make the product feel powerful and energetic from the first screen while keeping the experience premium and product-focused. A bold orange palette, oversized typography, and a large smartwatch visual create a strong sense of movement and performance.
Special attention was given to:
• a product-first hero composition that makes the smartwatch the main visual focus ⌚;
• oversized “ENDURANCE” typography to communicate strength and performance;
• an intense orange gradient that gives the brand a distinctive, energetic identity 🟠;
• supporting product details around health metrics, activity tracking, battery life, and comfort;
• a clear “Get Started” CTA positioned close to the main product;
• additional product imagery that highlights the strap and all-day comfort;
• clean navigation around Features, Health, Reviews, and Contact;
• responsive mobile layouts that preserve the visual impact while simplifying the information hierarchy 📱;
• a compact mobile menu with social touchpoints and easy access to key sections.
The result is a bold digital experience that positions ENDURX as a modern wearable for people who want technology that keeps up with an active lifestyle.
Looking to launch a wearable, fitness product, or consumer tech brand?
Let’s create a product experience built to perform 🚀