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Contra - A professional network for the jobs and skills of the futureI’m currently working on designing an automated LinkedIn outreach system to support entry into a ...

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Sunil Uttam

• Jan 13

I’m currently working on designing an automated LinkedIn outreach system to support entry into a new geography. The work goes beyond message writing—it starts with defining a tight ICP, mapping buyer triggers, and designing pitch messages aligned to different stages of intent.

The focus is on building a repeatable, measurable system rather than one-off outreach—where messaging, sequencing, and follow-ups work together as a process. I’m treating this like product design: test, learn, refine.

Happy to share learnings as this evolves and learn from others doing similar work.

leadgen LinkedIn b2boutreach

Serge Herasymchuk

max

• 2d

Another quick project ⚡️ but with a slightly different approach.

Worked closely with the marketing team on this one. We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.

First, we created the full course page to test if the offer would actually be interesting for the audience. The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.

Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.

Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀

Check it out on Contra 👇

Figma Kajabi Web Design

Aditya Pandey

• 2d

Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.

Yousuf Kamal

pro

• 2d

Bookedflow: Testimonial section

A conversion-focused website built to help a LinkedIn coaches turn profile views into booked calls.

-More to come. Stay tuned

Framer Figma webdesign

Trevere 93

• 2d

Conceived, scripted, and produced a short documentary exploring career transition and burnout. Built a full content strategy around the film including platform placement, audience targeting, and a LinkedIn companion piece using the orchid/dandelion metaphor as a re-framing lens.