Contra - A professional network for the jobs and skills of the futureI’m currently working on designing an automated LinkedIn outreach system to support entry into a ...
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I’m currently working on designing an automated LinkedIn outreach system to support entry into a new geography. The work goes beyond message writing—it starts with defining a tight ICP, mapping buyer triggers, and designing pitch messages aligned to different stages of intent.
The focus is on building a repeatable, measurable system rather than one-off outreach—where messaging, sequencing, and follow-ups work together as a process. I’m treating this like product design: test, learn, refine.
Happy to share learnings as this evolves and learn from others doing similar work.
Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.
Explanation: Partnered with a design agency to overhaul a legacy client landing page. My focus was on converting a static HTML/CSS design into a modular Next.js structure with Tailwind CSS, prioritizing SEO and Core Web Vitals (achieving 90+ across all metrics on mobile). Integrated complex Framer Motion animations for smoother interaction, leading to a 25% increase in sign-up conversions. Proved that a pixel-perfect, fast UI drives real business results.