Here’s a peek inside how I map out email & SMS automations in Miro before building them in Iterab...

Here’s a peek inside how I map out email & SMS automations in Miro before building them in Iterab...Here’s a peek inside how I map out email & SMS automations in Miro before building them in Iterab...

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Jessica Marasco

• Oct 23

Here’s a peek inside how I map out email & SMS automations in Miro before building them in Iterable or another ESP.

Each workflow starts with segmentation logic, engagement triggers, and deliverability safeguards, ensuring every message hits the right inbox at the right time. 🚀

This example shows my structure for a re-engagement and nurture sequence, but I customize every system to fit each brand’s data and goals. 😊

Link: https://miro.com/app/board/uXjVJOuSNtw=/