Your product has friction. You just can't see it anymore. ๐
I do UX audits for SaaS teams, and after a while you notice the same thing everywhere: the people closest to a product are the last to see what's confusing about it.
So instead of pitching you anything, here's my quick self-audit. Takes 10 minutes, works on a SaaS app, a landing page, or your own portfolio.
1. The 5-second test
Show your main screen to someone for 5 seconds, then hide it. Ask: "What does this do? What would you click first?" If they hesitate, that's your first finding.
2. Read your UI out loud
Every label, button, and menu item. If you need extra context to understand one, a new user will too.
3. The squint test
Blur your eyes (or your screenshot). Can you still tell what the main action is? If three things look equally important, nothing is.
4. Walk the flow like a stranger
New account, no shortcuts, no "I know where that is." Every time you pause, write it down.
5. Check the trust moments
Wherever you ask for an email, a card, or a big decision: is it clear why, and what happens next?
When I do this for clients, I screenshot every step, record my live reactions annotate it in Figma, and sort what I find by impact and effort in an organized presentation. That way the team knows what to fix first and isn't left with a giant list.
I offer it as a focused service here (one key flow, 3 days):ย Hire My Service
Question for my fellow independents: which of these five do you skip most often? (Mine was #4, for years.)
And if you'd like to see what one of my audits looks like , drop a comment and I'll send you a visual sample of the structure ๐
โ GroundWork โ Good Coffee, Higher Energy.
๐จ Brand Identity ยท ๐ฑ UI/UX ยท ๐ฆ Packaging
A modern coffee brand built around energy, creativity, and momentum. โก
๐ก The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
๐จ Visual Direction
๐ค Charcoal โ premium foundation
๐ Electric Violet โ creativity
๐ Neon Lime โ energy & freshness
๐ฑ Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
โ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts โ creating one consistent visual system.
โจ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. โก
Whatโs your first impression of GroundWork? ๐โ
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