Logo design: the art of being 99% unsure and 1% proud. ☕💀 Too bold, too thin, too much space, no...

Logo design: the art of being 99% unsure and 1% proud. ☕💀 Too bold, too thin, too much space, no...Logo design: the art of being 99% unsure and 1% proud. ☕💀 Too bold, too thin, too much space, no...

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Luka Svonja

• Oct 29

Logo design: the art of being 99% unsure and 1% proud. ☕💀

Too bold, too thin, too much space, not enough air. You zoom in. Zoom out. Flip it. Hate it. Love it. Hate it again.

When you save "final.ai" and then immediately make final_v2 — yeah, that’s when you know you were born for this mess.

Hours disappear. Coffee too. And somehow, at 2:47 AM, one curve finally feels like it belongs there ✨

Sometimes I love that process. Sometimes I don't want to hear about it.

Is it only me or is it the same with you?

Art Direction Brand Design Logo Design visualidentity Adobe Illustrator

Lora Raleva

• Oct 29

@Luka Svonja definitely same with me 🙌 It's this 1% proud and for a long time after is the 99 "maybe I can refine it in a completely new direction" %

Luka Svonja

• Oct 29

@Lora Raleva Right?! That 1% proud moment hits... and then it’s back to “what if I just redo everything from scratch?” 😅

JIbin Mathew

• Oct 29

@Luka Svonja :🤪

Emma Li

• Oct 29

@Luka Svonja Einstein said genius is 1% talent and 99% hard work, but all we see is talent.

Luka Svonja

• Oct 29

@Emma Li yeah Einstein was wise 🙌

Chidiebere Peter

• Oct 30

@Luka Svonja you are killing it with every presentation... as a logo design specialist here.. There's a simple explanation why this happens.. I'll say why in the comment section below

Luka Svonja

• Oct 30

@Chidiebere Peter thank youuu. Yess please explain it 💯

Chidiebere Peter

• Oct 30

@Luka Svonja WHY ‼

Samia Bukhari

• Oct 30

@Luka Svonja ah the 2:47 AM and one more curve hits hard 😂

Luka Svonja

• Oct 30

@Samia Bukhari hahahaha 🙈

Predrag | Kliker Studio

• Oct 30

@Luka Svonja design is like, I hate it I hate it I hate it, and then you just zone out, get into flow state and you don't want to leave. everything around you stops, you get completely lost, and that is the best part. you feel home.