I recently created a Snapchat filter for a café using Snap Inc. Lens Studio for the first time. The goal was simple: test organic reach on Snapchat without spending on ads. Here’s what happened in a short time: * 60,000+ lens views * 51,000+ plays * 490+ shares * Most of the audience came from the café’s nearby area What I built in Lens Studio was very basic, but the results proved how much potential there is. I’m excited to go deeper, try more advanced features, and see how far I can take this for different brands. Here you can try this filter out: https://www.snapchat.com/lens/62b8c7ad60ce45fd93e587fd7d2b459f?share_id=6LyD-xsttJQ&locale=en-US-u-mu-celsius