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👉 New case study for SOL LABS - 2.0 is live! Such a fun one, expanding the brand universe and bringing a beautiful vision to life: an editorial aesthetic, built for conversion and performance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Just posted a new case study featuring the thumbnail artwork I designed for Primer.com. Check it out! 📚
Nice! Thumbnail artwork can make such a difference in how content catches attention. Looking forward to seeing how you approached this project!
Most assistants talk. I wanted one that answers.
Muted Winter: a voice assistant that replies in three words, shows what it is doing with six petals, and dims itself after midnight.
Case study live
Three word replies is a smart constraint. The petals showing what it's doing is a nice touch.
Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
