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Most people still think spam filters work by scanning for "bad words" write "free" or "buy now" and you're doomed. That hasn't really been true for years.
Modern filters (Gmail, Outlook, Yahoo) care far more about behavior than vocabulary:
— How many people open your emails
— How many delete without reading
— How many mark you as spam
— Whether your domain is properly authenticated
You could write the most careful, keyword-free email in the world and still land in spam, because your last three campaigns went to a cold, disengaged list.
Meanwhile, businesses spend hours softening copy that was never the problem, while the actual cause; list health, authentication, sending patterns, goes untouched.
If your open rates have been sliding, don't start with copy edits. Start with an audit of what's actually happening once you hit send.
I help businesses find out exactly why their emails aren't landing. Comment or message me if you want to know where yours are actually going.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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