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Before you hire an AI developer, ask these 4 questions.
1) Can I see it working on my actual data?
Not a demo. Not a sample dataset. My data.
2) What happens when it gives a wrong answer?
Good AI systems fail safely. Bad ones fail silently.
3) Will I be able to use this without you?
If the system only works with the developer watching it, it is not a product.
4) What problem does this actually solve?
If that cannot be explained in one sentence, the build is probably wrong.
Most AI projects fail because people buy the tech before defining the problem.
That is the difference I focus on. Build the system after the problem is clear.
If you are evaluating AI work right now, these four questions will save you time and money.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Starting point of a recent build 👋
This was for a B2B marketing agency in Berlin. The project included 6 pages with CMS structure and light animations.
I always begin like this. No styling, no colors, just layout, spacing and hierarchy in grayscale.
If the structure does not work on its own, the design will not fix it later.
Here is a related project for context
Marketing Agency Website Design Case Study
This early phase is usually where most of the real decisions are made.
Will share more breakdowns like this.
Great work!
5 AI prompts that are changing how I do digital marketing:
(Save this. These actually work.)
1/ For audience research:
Act as a customer who just bought [product]. Write a 200-word review explaining what pushed you to finally buy, what almost stopped you, and what you wish you'd known beforehand.
→ Gives you objections and motivations in your customer's own language.
2/ For ad copy:
Write 5 Facebook ad headlines for [product] targeting [audience]. Use the pattern: Problem + Solution + Proof.
Keep each under 10 words.
→ Faster than agency copywriters. Test them all.
3/ For content ideas:
Give me 10 LinkedIn post ideas for a [your niche] expert that would be saved or shared by [your ideal audience].
Focus on practical value and strong hooks.
→ Never stare at a blank page again.
4/ For email subject lines:
Write 8 email subject lines for [campaign]. Mix curiosity, urgency, and personal relevance. Avoid spam trigger words.
→ Your open rates will thank you.
5/ For strategy review:
Here is my marketing plan: [paste plan]. Act as a skeptical CMO and tell me the 3 biggest weaknesses and how to fix them.
→ Best thing I've done before a client presentation.
AI doesn't replace skill.
It multiplies it.
Informative
We've worked on the product redesign for KOPILOT.ID, a medical emergency assistant for outdoor enthusiasts.
The product combines a thumbnail-sized NFC tag with an AI system that instantly shares and voices critical medical data in any language when tapped by a smartphone.
What we actualy did here:
- focused on clarifying the product story,
- designed trustworthy UX for high-stress scenarios,
- refined onboarding for medical data input,
- shaped a clear, safety-first visual identity that communicates reliability, speed, and global accessibility.
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