The first idea is always the most pivotal and important iteration. Somehow, it captures the essence of the project in a raw, holistic nature before refinement is applied upon it. The first idea rarely bears fruit, but there are certain occasions where it has been the best. This was the first (refined) identity developed for Paperbark, which if observed, forms the foundation for what it eventually led and evolved into. Check Paperbark out! #AIforMarketing #startup