End-to-end retail analytics pipeline that turns raw, messy CSV exports into business decisions, built in Python and SQL and runnable with one command.

What it does:

Cleans and validates 6 relational tables, fixes 585 data-quality issues and logs every action

Loads a SQLite warehouse with keys, constraints and window-function SQL

Customer analytics: RFM segmentation, cohort retention, CAC / LTV by channel, product Pareto, market-basket analysis

Churn prediction model validated on future data (ROC-AUC 0.71, no data leakage)

6-month revenue forecast, best of 3 models by backtest (4.2% MAPE)

Auto-generated Excel report (live formulas, native charts) and an interactive Streamlit dashboard

18 automated tests

Logging every cleaning action is the part I like most: when a number in the report looks strange, you can follow it back to the fix that changed it. With 585 issues, how did you decide which ones the script fixes alone and which ones it only reports?

AI-Powered Lead Qualification & CRM Automation

Built an AI-powered lead qualification and CRM automation system using Make.com, Tally Forms, Google Sheets, and Gmail.

The workflow automatically captures business enquiries, analyzes and scores leads based on budget, service fit, timeline, and project details, assigns priority levels, detects duplicate submissions, and sends automated email notifications.

This project demonstrates how AI and automation can simplify lead management, reduce manual work, and help businesses respond to potential clients more efficiently.