Online yoga has a retention problem. It’s easy to start and even easier to quit.

Most people don’t stop because they dislike yoga. They stop because a library of 300 videos turns into a to-do list nobody opens. That’s what I designed Yogora around.

Yogora is an online yoga studio, and the design had to do more than get someone through the door. It had to give them a reason to come back on day eight, day thirty, and day ninety.

Here’s how I approached it:

1. Lower the risk of starting. A 7-day free trial, then $29.99/month, with “cancel anytime in two taps” stated right in the pricing section. Annual saves 33%. Nothing is hidden, so the first step feels safe.

2. Help people choose, so they don’t scroll. Four ways in: Vinyasa, Yin & Restore, Strength, and Meditation. Every featured class shows its length, level, rating, and teacher, so a beginner can pick a 45-minute flow without second-guessing.

3. Add live sessions, so showing up has a reason. Daily live classes with a time, a teacher, a “spots left” counter, and a Reserve button. A booked class is much harder to skip than a saved video, and a little scarcity helps. Replays last 48 hours for people who miss it.

4. Give people a path, not just a library. Guided programs like the 21-Day Morning Ritual have a clear start, a number of sessions, and an end. Progress is easier to feel when it has a shape.

5. Prove it with people, not slogans. Testimonials from a 52-year-old who started with zero flexibility, a lifter who was skeptical, and someone who finally sleeps through the night. Each one speaks to a different kind of visitor.

The look stays calm: warm off-white, deep forest black, and soft photography. Nothing on the page competes with the practice.

What I took from this one: for a subscription product, the homepage isn’t selling the first class. It’s selling the habit.

What’s the one thing that actually keeps you showing up to a habit: a plan, a person, or a schedule?

#BuildingInPublic #WebDesign #UXDesign #ProductDesign #WellnessBranding