●  Redefined the firm's data architecture by building Amicus Hub, a company-wide database organising all client, company and internal data, with an Action Tracker monitoring every live engagement. ●  Built an automation stack increasing efficiency across the firm's core workflows: ○  Pitch Deck Automation: cleans data, runs financial analysis and generates client decks. 2-3 hours down to 15-20 minutes. ○  Monthly MIS Drafter: cross-references engagement letters and prior reports to draft new ones. 40-50% less manual effort. ○  Automation Opportunity Scanner: surfaces client AI automation opportunities, now sold as a managed transformation service. ●  Built the outbound engine: 1,200 targeted logistics prospects, financials on 400+, distilled to a 70-name priority shortlist.

Impressive stack. One thing that makes or breaks a firm-wide hub like this: data ownership. A central DB only stays current if every record type has a named owner and a defined update cadence — otherwise the tracker starts flagging stale engagements and people stop trusting it....

Problem → Solution: Where UX Thinking Creates Real Value.

Beautiful UI is only the beginning.

Real design starts with understanding what the problem is, why it matters, and how the experience can be improved.

For this CARBEX concept, I explored how a sports e-commerce experience could move beyond a transactional shopping journey into a more focused, discoverable, and story-led digital experience.

→ Better Product Discovery → More Intentional Navigation → Stronger Brand Storytelling → A Consistent Web & Mobile Experience

CARBEX is a self-initiated concept project created for my portfolio However, the UX thinking, design process, and execution were approached the same way I would approach a real-world product project.

Question: When you review a UX project, what matters more to you — the visual execution or the thinking behind the solution?

Looking to improve a digital product or website? Let’s talk about the problem first — then design the right solution.

@Arif khan The thinking matters most to me, especially how product discovery shapes intentional navigation. I’d be curious to see where the web and mobile journeys diverge.