Seizing 61:1 — Wix to Squarespace Redesign

Some websites don't have a clarity problem. They have a structure problem. That was the challenge with Seizing 61:1 — a BCBA-owned practice serving three completely different audiences (corporate executives, families navigating autism diagnoses, and clinicians building their careers) on a single Wix site that gave all three groups the same flat, undifferentiated experience.

The brief was to migrate to Squarespace and rebuild with intention — a cohesive design system that made each audience feel spoken to directly without fragmenting the brand.

Finish Layer was central to making the design feel alive rather than static: Block Animations were used across the service sections to introduce content progressively on scroll — keeping the page readable without overwhelming visitors who land at different entry points depending on which audience they belong to. Stacks handled the structural heavy lifting. Grouping and aligning multiple blocks together made it possible to build section layouts that hold their proportions and hierarchy cleanly across every screen size

Block Transforms added subtle depth to the hero and section headers — slight skews and offsets that break the grid intentionally and give the layout a polished, editorial quality without any custom code.

The result is a site that finally matches the sophistication of the work happening behind it. Three audiences. One cohesive brand. Zero confusion.

Tools used: Squarespace, Finish Layer (Block Animations, Block Transforms, Stacks:) Live site: seizing611.com

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