Brand Refreshment for Seca Works

Seca Works is an Indonesian accessories brand that crafts unique accessories from denim, rugged fabrics, and Japanese boro textiles. Their signature boro tie with concho blends heritage and modern style. For this rebranding project, the main focus is on creating a logogram that represents the Seca Works brand, while the logotype remains unchanged, as the brand owner prefers to retain the existing logotype.

The logogram is inspired by a sunflower transformed into a concho, symbolizing resilience, craftsmanship, and the beauty of imperfection, hallmarks of every Seca Works creation.