[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World ...[Disney+ Uncle Sam-sik Pop-up] From Screen to Street: Bringing a Hit K-Drama into the Real World ...
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승현 이
• Nov 17
[Disney+ Uncle Sam-sik Pop-up]
From Screen to Street: Bringing a Hit K-Drama into the Real World
When Uncle Sam-sik, a Disney+ original series, started gaining serious buzz, the question became: how do we keep that momentum going beyond the screen?
I worked as PM on an experiential pop-up that extended the drama’s world into a physical space. We designed a store that felt like stepping into the story, and paired it with a highly shareable hashtag event.
The result: tens of thousands of visitors, a strong participation rate in the SNS event, and coverage in lifestyle and branding media.
I love projects like this because they sit at the intersection of content, space, and community — all things I care deeply about.
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