Customer & Marketing Insights Dashboard | Power BI Project This Power BI project analyzes custome...Customer & Marketing Insights Dashboard | Power BI Project This Power BI project analyzes custome...
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Thabo Mailula
• Nov 21
Customer & Marketing Insights Dashboard | Power BI Project
This Power BI project analyzes customer behavior, sales performance, promotions, and product cross-sell opportunities using sample data. The dashboard provides interactive insights in four areas:
KPI Scorecards – New customers, repeat purchase rate, average basket size, and customer lifetime value (CLV). Promotion Effectiveness – Revenue trends and comparison charts showing how discounts impact sales and profit.
Product Affinity / Cross-Sell – Heatmaps reveal commonly purchased product combinations. Customer Retention & Cohorts – Tracks returning customers and retention patterns.
Data VisualizationMarketing AnalyticsData AnalysisMicrosoft Power BI
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