Customer & Marketing Insights Dashboard | Power BI Project

This Power BI project analyzes customer behavior, sales performance, promotions, and product cross-sell opportunities using sample data. The dashboard provides interactive insights in four areas:

KPI Scorecards – New customers, repeat purchase rate, average basket size, and customer lifetime value (CLV). Promotion Effectiveness – Revenue trends and comparison charts showing how discounts impact sales and profit.

Product Affinity / Cross-Sell – Heatmaps reveal commonly purchased product combinations. Customer Retention & Cohorts – Tracks returning customers and retention patterns.