The best (and must fun) way to build a brand is to conduct your brand as an art project, to let c...The best (and must fun) way to build a brand is to conduct your brand as an art project, to let c...
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Jesus Da Costa Gomez
• Oct 29
The best (and must fun) way to build a brand is to conduct your brand as an art project, to let creativity lead the brand.
Think of brands like Gentle monster and Jacquemus. These brands sell commodities (fashion products).
But, since they are lead by creativity and art, they are able to create worlds purely for artistic expression, the products are just one part of an ever evolving creative ecosystem.
Creative lead businesses unlock the potential to be able to sell anything and win in the long term, because when we apply art, design and creativity into any commoditized product, we can build worlds around it that are compelling, extremely desirable, and cool to be part of.
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