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• Jan 12
HOW PEOPLE REALLY SEE YOUR LOGO đź‘€
People don’t study logos, they feel them in seconds. Your logo quietly communicates trust, credibility, and what your brand stands for.
đź“© OPEN FOR IMPACTFULđź“Ť LOGO AND BRAND IDENTITY DESIGNđź“ŤWEBSITE DESIGN đź“ŤMOBILE APP DESIGN PROJECT.
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Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.
I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
Complete branding for PastelerĂa MalĂş, a visual identity project developed to convey the artisanal, warm, and delicious essence of a local bakery in Buenos Aires. The design encompasses the creation of a coherent visual system that includes a logo, color palette, typography, and graphic applications designed to create a recognizable and memorable image.
Nice work!
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