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STOCK PIZZA 🍕
A playful visual campaign built around one simple idea: many ingredients make one pizza, just as many creative tools come together to bring one idea to life.
Using Envato’s stock photo library, ImageGen, ImageEdit, VideoGen, VoiceGen, music, fonts, and graphics, I transformed vegetable ingredients into human-inspired characters.
MILESTONE — HUMAN-LED CASTING & ETHICAL DESIGN
Before using any AI tool, I defined the characters through human performance.
Instead of asking AI to invent the acting from scratch, I searched Envato’s stock library for expressive photographs with clear gestures, strong poses, and body language that already suggested movement.
I then selected multiple images of the same theatrical performer. This created one consistent cast across the project, while each pose still gave the seven vegetable characters a different personality.
There was also an ethical decision behind the casting. Because the final transformation is intentionally comedic, I avoided using a clearly identifiable everyday portrait. I chose a performer whose identity was already visually abstracted through mime makeup, costume, and stylized performance.
This kept the humor focused on the fictional concept—not on the real person.
AI transformed and animated the images, but the casting, continuity, character direction, visual choices, and ethical judgment remained human.
Created by Beriky Studios for the Envato Human by Design Challenge on Contra.
Many ingredients. One pizza.
Many creative tools. Envato—all in one creative toolkit.
WATCH THE FINAL VIDEO
TikTok: https://www.tiktok.com/@berikystudios/video/7664254352206335252
X: https://x.com/Berikystudios/status/2078862426057953710
Instagram: https://www.instagram.com/p/Da-rPF2ghXH/
LinkedIn: https://www.linkedin.com/posts/berikystudios_envatochallenge-humanbydesign-stockpizza-activity-7484631982103035904-dn4o?utm_source=share&utm_medium=member_desktop&rcm=ACoAACeNI8wBy3QEJnT0k5uveLAeL-eBzTd1pBE
WATCH THE WORKFLOW
TikTok: https://www.tiktok.com/@berikystudios/video/7664255150885784852
X: https://x.com/Berikystudios/status/2078873665588834426
Instagram: https://www.instagram.com/p/Da-v3WtAckp/
LinkedIn: https://www.linkedin.com/posts/berikystudios_envatochallenge-humanbydesign-stockpizza-activity-7484637108746260482-xub_?utm_source=share&utm_medium=member_desktop&rcm=ACoAACeNI8wBy3QEJnT0k5uveLAeL-eBzTd1pBE
Best,
Mohamed Beriky
Director, Beriky Studios
Turning the creative tool stack into pizza ingredients is such a clear campaign metaphor. Which ingredient or tool ended up shaping the final visual style the most?
Thank you—we really appreciate both the thoughtful comment and the question.
Every tool played a part in shaping the final result, and the strength of the campaign came from how they worked together.
But before the tools, the most important element was the creative idea itself:...
Exactly, the pizza metaphor works because the idea organizes the tools instead of the tools becoming the idea. Did that concept exist before you started searching assets, or emerge from what you found?
The challenge theme inspired the concept, Envato’s toolkit shaped the creative possibilities, and human decisions brought everything together.
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Candle & Crumb, "Some cakes come with dragons."
For this challenge, I made a 24-second ad for a bakery that doesn't exist. A completely ordinary family birthday, one small impossible guest, and nobody reacts. That's the product: some cakes come with dragons.
I'm a filmmaker, so I treated this as a directing job, not a generating job. One master frame was born first, and every shot inherited its DNA through start frames and references. The family went through three castings (the first felt sad, the second laughed like a stock photo). The tin went through three lives (a transparent one would have killed the reveal). The dragon was cast like an actor: one reference sheet, seven poses, every shot.
Human by Design moment: My first instinct was to make the dragon fly in and light the candles from the air. Halfway through, it stopped feeling right. A flying dragon is a spectacle, and this world doesn't do spectacle. So I made the opposite decision: the dragon stays in the tin, never stands up, and lights the candles lying down. The joke isn't a dragon that performs. It's a dragon that can't be bothered.
The Project Includes:
- The Film (24s ad)
- The Brand (Candle & Crumb wordmark, slogan, closing card)
- The Dragon (character reference sheet)
- The Workflow Video
Created entirely with Envato + AI.
Envato tools used: ImageGen, ImageEdit, VideoGen, SoundGen, Music, Sound Effects, Fonts
Thanks to Envato and Contra for introducing me to a toolkit I had somehow never touched. I had never used Envato before this challenge. Turns out that was my loss.
My Socials:
X: https://x.com/sarpstar/status/2078757967634080113
Instagram: https://www.instagram.com/reel/Da-CGApIdf1/
@envato #envatochallenge #HumanByDesign
haha I loved this submission
For my #EnvatoChallenge I made a social reel called People.
Every stranger you pass is living a life as full and complicated as your own.
You just never get to see it.
That was the whole starting point. You catch a half-second of someone and your brain files them as an extra in your movie, while they're the main character of theirs, with a whole thing going on you'll never know about.
So I tried to make something that sits in that feeling.
No story line, but just a reminder that everyone's got one.
I used Envato for music, images and videos starting with stock images that I got inspired by and used as references and to expand ideas from those.
I believe the main human by design call I had to make was not only the final edit, but prompting for "imperfect" generations.
AI is trained to give the perfect image every time, centered angles, equal proportions, bright colors. I tried the complete opposite while still trying to make it look like a complete social reel.
envatochallengeaivideocreativeproductionAI Video ProductionVideo EditingVideo ProductionDaVinci ResolveEnvato
AN ODE TO IMPERFECTIONS - Making Of
I wanted to create something that felt... human.
A film that celebrates the little imperfections that make us who we are.
So here's how I made it.
First came the idea.I spent time thinking, sketching, and exploring different directions before landing on a simple thought:Our imperfections aren't flaws—they're our fingerprint. Once the concept felt right, I built a visual moodboard.I collected references, explored color, cinematography, typography, and pacing until the film had a clear emotional direction.
Then came the script.
Every line was rewritten multiple times until it sounded less like advertising and more like a quiet observation.Next, I generated the voiceover using Envato's AI Voice Generator, aiming for a natural, understated performance that let the words breathe. Music was just as important. Instead of an epic trailer score, I searched through Envato's massive audio library and chose a minimal classical piano piece that complemented the emotion without overpowering it.
Then came my favorite part.
I explored Envato's Video and Effects libraries, searching through hundreds of clips to build a visual story—finding moments that felt authentic, textured, and unmistakably human. With everything ready, I moved into Adobe Premiere Pro.
This is where the film truly came to life. Editing. Timing. Rhythm.
Matching visuals to the voice and music. Shaping emotion frame by frame.
To finish it, I added subtle transition overlays, cinematic LUTs, and a touch of film grain from Envato to give everything a cohesive, tactile feel.
And that's it. From a simple idea...to a finished film.
Because AI can generate possibilities- but it's still the human choices that shape the story.
Human by Design.
envatochallengeenvatoaibrandfilmMotion DesignScriptwritingVideo EditingAdobe IllustratorAdobe Premiere ProEnvato
This is definitely in my top 10. Your planning, selection of assets, and execution are flawless. The result exudes cinematography, emotion, and the embracing of imperfections that make us human. Evrything came together so nicely because you orchestrated each element and adjusted every detail.
Upgoated! 🐐
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