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I manage end-to-end procurement for an industrial manufacturer, coordinating purchasing, suppliers and delivery through SAP Business ByDesign. Working across operations in China, the USA and Europe has strengthened my focus on clear follow-up and dependable supply.
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Fashion Shopping App UI/UX Design
The Challenge
A fashion shopping experience can lose customers when product discovery feels confusing, navigation is difficult, or product details don't give shoppers enough confidence to buy.
The Solution
I designed a clean, modern mobile shopping experience focused on:
Simple onboarding and intuitive navigation
Easy product discovery and category browsing
Attractive product presentation
Clear product details, pricing, and size selection
A smooth path from browsing to adding items to the cart
The Result
A more organized, user-friendly shopping experience with a consistent visual identity and a clearer customer journey — designed to help shoppers browse with confidence and make purchasing easier.
Have a Website or Store That Isn't Performing as It Should?
Confusing layouts? Low conversions? Poor mobile experience? An outdated design?
I'm here to solve real design problems.
I help businesses improve their websites and digital experiences through thoughtful UI/UX design, Shopify, WordPress, Framer, and conversion-focused design.
Let's turn your website into an experience your customers enjoy using.
Nice direction for a shopping app.
help SMEs reduce purchasing cost, source reliable China/Asia suppliers, compare quotations and improve procurement processes using practical purchasing experience + AI.”
My Role & Contributions
I served as the Lead Product Manager for TalentScreen Pro, an AI-powered recruitment and candidate-assessment platform.
I was responsible for taking the product from concept to development and commercialisation.
My key contributions included:
Leading product planning, strategy and development.
Defining product requirements and managing the product roadmap.
Coordinating the engineering team and sprint delivery.
Developing AI-powered interview generation and video-screening workflows.
Building candidate assessment processes to support recruitment.
Overseeing product delivery and commercialisation.
Project Outcome:
TalentScreen Pro was successfully developed and commercialised, generating reported sales of US$10,000.
The project demonstrated my ability to turn an idea into a functional AI-powered SaaS product.
Getting an AI screening tool to real revenue is the hard part. How did you handle recruiter pushback on bias and transparency in the video screening flow? That is usually where these products stall.