Every morning a man rides past the bakery and rings his bell twice. He never stops. The baker waves back with flour on her hands. Nobody would call that marketing, yet it is the oldest kind: someone who keeps coming back because the bread was good yesterday. The machines we are building now are learning to hear that bell. Search, AI answers, the whole noisy apparatus is slowly catching up with what the street already knew. Good bread is about to become very easy to find.

The bell ringing twice is a lovely image for loyalty as the oldest signal. Do you think brands will need to design differently for AI answers, or is it mostly a content quality game?