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Most designers ask a technical company for a brief.
I read the documentation instead.
A brief is the company explaining itself, and that explanation is usually the part that isn't working. It's why they're hiring someone.
It also leaves out whatever the team stopped noticing years ago. Experts skip what feels obvious to them, and that's often what a buyer needs to hear first.
I present you with a website brief from the perspective of an outsider, and then we work together to nail it.
Documentation is a good place to hear the gap between how the team talks about the product and what a first-time buyer needs first. When you write the outsider brief, does it mostly change the order of the homepage story, or which pages end up getting built at all?
Definitely which pages. We build a sitemap based on the plan, we create the plan based on company materials if that makes sense.
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