For the CapCut World LA Challenge, I created a short, absurd sitcom-inspired comedy about a girl from Armenia who finds the most ridiculous way to get to Los Angeles.
My creative process:
Concept & Storytelling: I came up with the original idea, storyline, characters, and comedic moments.
Visuals & AI Generation: I created the character, environments, and individual video scenes using CapCut.
Editing: I combined all the generated clips in CapCut, adding transitions, sound effects, dialogue, and sitcom-style title cards.
Music: I generated an original comedy-inspired soundtrack using Suno.
The goal was to combine cinematic realism with ridiculous situations, expressive emotions, and classic sitcom humor.
Commercial real estate storytelling goes beyond showcasing buildings.
This project combines aerial drone footage, animated maps, and motion graphics to communicate property locations, surrounding developments, and commercial opportunities.
The goal? Turn complex property information into a clear and engaging visual experience.
What's more valuable in commercial real estate marketing: showcasing the property itself or communicating the opportunities surrounding it?
The map idea is smart. For a commercial buyer the location story matters as much as the building, and showing the surrounding developments answers the question before they ask it.
AI for the masses, craft for the rich. What do you think about this? š
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate āperfectā in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? š¤