Avoid using AI in design for your business - or embrace it? 🤔 Right now the whole business world is moving toward using AI - some brands avoid it completely in their visual identity, while others use it as much as possible. And honestly, I think both approaches can be absolutely fine. Here’s why. When it comes to more personal, emotional and human-centered content or design, people instantly notice when something was created purely by AI. And sometimes, their trust drops a little. 😔 Branding is about connection. It’s about understanding people - their needs, their feelings, their expectations. And only a human can really understand another human.🙌 That’s why I truly believe branding should be created by a person.