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Knowing when to evolve is key. Our latest Medium article explores the strategic choice between a rebrand and a refresh. Link in bio.
Quality content as always.
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This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.
distric.gg — rebrand.
One road. Two letters. No breaks.
The new Gg is drawn as a single continuous line of dots,
built to move as well as it stands still.
Vision: identities that last.
Mission: make every brand feel like a place.
A single continuous line of dots is a neat constraint for a Gg, since the rhythm can carry the motion too. How does it hold up at favicon size, where the dots start to merge? Does the mark switch to a simplified version there?
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Impressive :)