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2. Why I Stopped Being the Bottleneck in My Own Company
Preview: A thought-leadership article, ghostwritten in a founder’s voice, about delegation and trust.
About the work: This sample shows how I ghostwrite for founders. I took a common leadership challenge and gave it a personal story, a clear three-step structure, and a practical takeaway. The voice is reflective and confident, and it reads as the founder’s own thinking, not generic advice. This is the kind of piece I’d write from a short voice note or a few rough bullet points.
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TOP!!
A headline can attract clicks and still disappoint the reader. And that’s where the line between SEO and clickbait starts to matter.
I think writing a compelling SEO title is one of those things that looks simple until you actually have to do it well.
Your title needs to grab attention, include relevant keywords, match the reader’s search intent, and accurately represent what the article delivers. That’s a lot to accomplish in just a few words.
Clickbait often takes the opposite approach: it creates curiosity through exaggerated claims, misleading promises, or information gaps the content doesn't genuinely fulfill.
And here's my take: getting the click isn't the same as earning the reader's trust.
A good SEO headline doesn't need to be boring or overly literal. You can use curiosity, specificity, and compelling language without misleading your audience.
For example, “5 SEO Mistakes That Could Be Hurting Your Website” is engaging because it tells readers what they'll learn. But “This One SEO Secret Will Make You Rank #1 Overnight” promises something the article probably can't deliver.
The difference isn't just wording. It's whether the content lives up to the expectation the headline creates.
In SEO content writing, a title should attract the right click, not just more clicks.
Because a headline isn't successful simply because someone clicked on it. It's successful when the reader finds exactly what they came for, or something genuinely useful they didn't expect.
Would you rather click on a headline that sparks curiosity or one that tells you exactly what you're going to learn?
Totally agree, the best headline earns the click and the trust, and I’d pick specificity over vague curiosity every time.
Words that make people feel something.
Good writing doesn't always need to persuade someone to buy something. Sometimes, it needs to make someone pause, recognise an emotion and feel understood.
I enjoy creating thoughtful, engaging content that connects with readers through relatable experiences, observations and storytelling.
My recent piece explores the idea of belonging, friendship and what it really means to feel accepted in a new city.
I believe the best writing gives people something to remember long after they've finished reading.
Available for brand storytelling, editorial copy and content projects.
adeeteii.substack.com
There Is Something About That Acceptance We Don’t Talk About Enough
Moving to a new city teaches you to learn its routes, understand its rhythms and find your favourite corners. You begin to believe that once the streets feel familiar, you will finally feel settled.