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AX Creative | A city that builds itself as you scroll.
What if an agency website didn't just talk about building, but actually built something?
A homepage redesign concept for AX Creative, a growth agency operating across Melbourne, Sydney, Singapore, and Kuala Lumpur.
Their philosophy is simple: "We don't run campaigns. We build."
I took that literally.
As you scroll, a wireframe Melbourne rises into view. The sun moves from dawn to golden hour. Each section unfolds like an architectural drawing, turning the homepage into a living blueprint.
Designed and developed in Webflow with GSAP. Oversized Archivo typography, IBM Plex Mono annotations, a single sun-yellow accent, a live solar HUD, and a glowing masterplan bring the concept together.
The idea was to make the agency's positioning something visitors experience, not just read.
#Webflow #GSAP #WebDesign #CreativeDirection #ScrollAnimation #InteractionDesign
Taking "we build" literally with a city that rises as you scroll is a great concept. Dawn to golden hour as you go is a nice detail.
thanks
the city building itself as you scroll makes the concept land. took the build line literally and it works
thanks
Cool animation
what an animation
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