AX Creative Homepage Concept with a Scrolling Melbourne Blueprint

AX Creative Homepage Concept with a Scrolling Melbourne BlueprintAX Creative Homepage Concept with a Scrolling Melbourne Blueprint

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Nesar Ahmad Nori

pro

• Oct 11

AX Creative | A city that builds itself as you scroll.

What if an agency website didn't just talk about building, but actually built something?

A homepage redesign concept for AX Creative, a growth agency operating across Melbourne, Sydney, Singapore, and Kuala Lumpur.

Their philosophy is simple: "We don't run campaigns. We build."

I took that literally.

As you scroll, a wireframe Melbourne rises into view. The sun moves from dawn to golden hour. Each section unfolds like an architectural drawing, turning the homepage into a living blueprint.

Designed and developed in Webflow with GSAP. Oversized Archivo typography, IBM Plex Mono annotations, a single sun-yellow accent, a live solar HUD, and a glowing masterplan bring the concept together.

The idea was to make the agency's positioning something visitors experience, not just read.

#Webflow #GSAP #WebDesign #CreativeDirection #ScrollAnimation #InteractionDesign

Completed work

Web Design Web Development Webflow Development CSS GSAP Webflow

Dim Pixidimworld

• Oct 12

Cool 😎

Nesar Ahmad Nori

pro

• Oct 12

thanks man

Senad Šećerović

pro

• Oct 12

Taking "we build" literally with a city that rises as you scroll is a great concept. Dawn to golden hour as you go is a nice detail.

Nesar Ahmad Nori

pro

• Oct 12

thanks

Benjamin C

max

• 1d

the city building itself as you scroll makes the concept land. took the build line literally and it works

Iván Willenberg

pro

• Oct 7

In recent days I’ve been practicing designing around an image.

Sometimes an image can have great potential and reinforce the message we want to convey. I’m not saying this is the correct way to prepare a strategy, it’s simply an exercise. As a result, I created these three hero section designs, which I’ve published in the Figma community where they can be freely used for experimentation.

If you use them, I’d love to see the outcome, so make sure to tag me!

Link: https://www.figma.com/community/file/1689356223589640264/hero-giveaway