Half Off Mattress Outlet — E-commerce Website Design & Development

What if luxury sleep didn't have to come with a luxury price tag?

That was the idea behind this project.

Proud to showcase my website design and development project for Half Off Mattress Outlet, an e-commerce experience built around making quality sleep more accessible.

The goal was to create a clean, modern, and conversion-focused website that makes product discovery easier, communicates value clearly, and gives customers the confidence to make a purchase.

A few things I focused on:

✦ Clean, modern e-commerce UI ✦ Strategic product presentation ✦ Clear pricing and savings communication ✦ Intuitive navigation and user experience ✦ Trust-building sections and customer benefits ✦ Responsive design across devices

The bigger idea was simple: don't just showcase mattresses — sell the experience of better sleep.

I'd love your feedback!

If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?

Drop your thoughts below. Let's talk design! 👇

Designed & Developed with Webflow.

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lovely design

A quick preview of the Website Design created for FT Studio, Interior Design Studio by Federica Tomasello.

As familiar as UI Design may seem to us, today’s technologies are reaching such astonishing levels that they make us believe our work could easily be called into question.

But the fact that UI is subordinate to UX (warnings: human behavior), and that digital products, in turn, adhere to Branding guidelines, leads me to believe that in the coming years, true product designers - the ones made of flesh and blood and nervous breakdowns - will be hired to fix the problems with the digital products being created today.

Am I being silly?

Full case study at this beautiful link!

alessia.

Beautiful editorial feel, Alessia! Interior design branding requires imagery and typography to do heavy lifting together, and this layout balances whitespace and photography effortlessly. Love the classic serif branding paired with the minimal mobile view!