There’s something I love about ghostwriting. Someone can come to you with nothing more than an id...There’s something I love about ghostwriting. Someone can come to you with nothing more than an id...
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Product Description Copywriting: Turning Product Features into Engaging Copy
A product description should do more than list what a product is. It should present its features in a way that makes the product interesting and easy to understand.
For this independent speculative project, I created a product description for a fictional stationery brand.
The product: An A5 notebook with 160 lined pages, an elastic closure and a ribbon bookmark.
Before: Basic product description
“A notebook for writing and taking notes.”
This tells us what the product is, but it doesn’t communicate much about the experience of using it.
After: Improved product description
Make room for your next big idea.
Give your thoughts a place to land with this thoughtfully designed A5 notebook.
With 160 lined pages for your notes, plans and ideas, an elastic closure to keep everything together, and a ribbon bookmark to help you pick up right where you left off, it’s a practical companion for your everyday writing.
What if Hokusai's ghosts had to deal with modern life?
GHOSTED! is a playful Halloween collection inspired by Hyaku Monogatari (One Hundred Ghost Tales), a series of Japanese woodblock prints by Katsushika Hokusai.
Using three public domain artworks from the Art Institute of Chicago, I created a custom Recraft Style that brings traditional Japanese ghost illustrations into unexpected modern situations.
A mix of folklore, dark humor and everyday chaos.
Created for the Recraft AI × Contra Archive Style Challenge 2026.