A personal project I've just launched recently - Wedding stationery collections. Born from helping close friends to create the stationery of their dreams, lead me to exploring how I'd add my own bolder, abstract style to create stationery collections that stand out from the ordinary.
Wedding stationery is a category where the couple's own taste usually sands the bold edges off, so a self-initiated collection is about the only place the abstract work survives intact. Are you selling these as fixed collections, or as a base people can customise from?
Putting the prices in gold rather than the service names is the choice doing the real work — the number becomes the accent instead of the thing you soften, which is the reverse of how most rate cards handle it. Hard numbers do date a flyer fast though; did she get an editable file so she can reprice without coming back to you?
For Clairfair, I explored a soft, youthful visual identity built around a simple idea: care should feel gentle, approachable, and personal.
I developed the direction across the logo, typography, color palette, messaging, and facial-cream packaging keeping the system clean and minimal while adding subtle playful details through the soft pink palette, hearts, and expressive typography.
The goal wasn't to make skincare feel clinical or overly luxurious. It was to create something that feels friendly, confident, gentle, and easy to connect with.
I also explored how the identity could translate into a broader brand system rather than stopping at the logo.
Does this feel more like a skincare brand for teens, young adults, or both?
Teen-leaning to me, and the hearts are what tip it — they're the one element an older buyer would read as aimed at someone younger. The script wordmark and that muted rose palette on their own would sit fine in early-twenties territory. If you want it to stretch to both, the...