Libra season is here, and so is spring (in my side of the world)!
🌸🍃 ☀️🌈
I'm using this blooming moment to rebuild my personal brand from the ground up: re-evaluating, brainstorming, and bringing my whole toolset to the table. 💻🧠⚡️
As a multipotential creator, making everything I do fit into one clear story isn't always easy. So I'm giving it the time it deserves, and I'm curious to see where it leads.
STAY TUNED! 😊
Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
Design & Creative Process:
1. Research & Creative Direction:
Analyzed modern competitive running aesthetics to craft a dark, futuristic sports-tech visual language.
Selected a high-contrast color scheme: deep midnight navy and carbon black, accented with electric blue and pulsing neon lime-green highlights.
2. Storyboarding & Motion Rhythm:
Structured an escalating visual pace: transitioning from brooding studio push-ins to golden-hour stadium tracking, followed by explosive ground impacts.
Synced scene changes and camera orbital arcs to an aggressive, driving electronic cadence to amplify perceived velocity.
3. Feature Visualization & Macro Texturing:
Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
Rocker Geometry: Animated dynamic callout arcs and glowing vector guides to highlight curved sole mechanics.
AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
4. Kinetic Typography & Brand Integration:
Implemented bold, condensed athletic typography ("Dominate Every Surface", "Speed That Leaves Everyone Behind") paired with clean data callouts.
Preserved official brand assets, culminating in a balanced lockup featuring the iconic Swoosh and "Just Do It" tagline.
There's a shop in Barcelona that sells vintage prints from artists long gone.
On one of my visits, I found myself completely drawn to the way they used to illustrate flowers, fruits, objects, animals. A real exercise in consistent observation, one that's been lost in a generation...