🖤 ODETARI - VARIA 0.5 TOUR Art Direction and Creation of Tour Visuals Taking us🖤 ODETARI - VARIA 0.5 TOUR Art Direction and Creation of Tour Visuals Taking us
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🖤 ODETARI - VARIA 0.5 TOUR Art Direction and Creation of Tour Visuals
Taking us through a vibrant landscape Inspired by Japanese media, from the dynamic visual language of anime and JRPGs to the dreamlike aesthetics of Kingdom Hearts and nostalgic 3D retro graphics.
This project was especially rewarding because I was able to art direct the visual language from the ground up shaping the aesthetic, tone, and narrative as a cohesive whole. The project required a wide range of tools, workflows, and techniques.
I was put me in my element as a 3D generalist and creative lead moving fluidly between high-level direction and hands-on execution while maintaining a clear, intentional visual identity throughout.
KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.
The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.
A more in-depth look at the concept, design decisions and final applications can be found in the full case study.
Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.