That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.