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Cerouz is a luxury accessories brand built around a single idea: refined style, endless freedom. I designed the logo to capture that duality, elegant enough to live on premium leather and polished steel, confident enough to stand alongside the brand's signature big-cat motifs of the Lion, Tiger, and Leopard collections.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I was on a call with the owner of a major architecture firm in New York.
The founder spent the first 20 minutes talking about their philosophy and abstract concepts.
He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies they worked with. They'd spent large budgets only to receive logo proposals with stylized ancient temples, roofs, or building parts.
They hated this literal approach.
Architects and technical professionals often communicate conceptually. When this happens, it's better to bring the conversation back down to earth. So I shared my screen and showed him the identity I designed a few years ago for Emme.
Emme is an Italian 3D architectural rendering studio I created the visual identity for. I showed him the action built into the typography. The letters are made of pixels simulating a render's calculation process.
It's an approach that conveys deep abstraction without relying on trivial symbols.
The founder suddenly stopped and said: "You managed to show what they do in a single word."
That was exactly what they were looking for.
Seeing that logotype was enough for him to understand I could turn an abstract idea into specific typography. The company's action and soul made visually tangible.
Trust clicks the second a client realizes you can translate their philosophy into a visual system that works.
This looks clean and well thought out. How long did it take you to bring everything together?
A logo… or the beginning of a bigger story? This project for Hippo & Muskrat Press became much more than just a logo design. Here’s a look into the process behind the visual identity
Interesting
I built a game UI that shouldn't exist.
Harker's Descent — a Dracula-inspired game interface built entirely in Rive. The main menu is a compass medallion hanging from a chain in a storm. You don't click buttons. You place your hand and make a deal with Dracula. To confirm — a dagger falls. Blood spills. The screen drowns in crimson. The next world opens beneath it. Every element is alive: the all watching eye, crow following your cursor, lightning strikes, a bare tree in the wind, a wolf in the shadows, Harker standing in the storm holding a lantern — watching the mechanism that will decide his fate.
Built in Rive using rigging, vector graphics, audio events, state machines, and more timeline keyframes than I care to count. This is my entry for the @rive_app Impossible UI Challenge. #riveapp #impossibleui #gameui #motiondesign #rive #harkersdescent
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