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Designed a custom Canva presentation with a clean, modern layout, engaging visuals, consistent branding, and fully editable elements for easy customization.
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Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a “cow” even at sticker size—no outline, no detail, just a coral-colored spot and a white eye.
The typography went through more rejections than the icon. I tried three rounded typefaces that technically “worked” but felt too corporate or too childish—the brand needed warmth without losing its presence on the shelf.
The most important decision wasn’t the shape or the typography: it was choosing Pink Coral instead of the green/brown that every dairy brand defaults to. That’s not an aesthetic preference; it’s a positioning strategy—MUSA needed to look nothing like a “farm” to stand out on a shelf full of farms.
Check out the complete system—bottle, packaging, uniform, sticker pack, and pattern—in the case study below. 👇
#branddesign #packaging #contra
Really impressive work. Keep creating amazing designs!🔥
Designed a premium social media advertisement for a summer beverage campaign with a luxury bar aesthetic. The concept focuses on realistic commercial styling, cinematic lighting, and a clean editorial layout to create a refreshing yet high-end visual identity. The composition emphasizes product visibility, typography hierarchy, and modern branding suitable for Instagram and digital marketing campaigns.
Services:
Art Direction
Social Media Design
Advertisement Design
Typography
Visual Branding
Commercial Layout Design
MUSA — Conceptual Brand Identity for Natural Milk
MUSA is a brand identity system I developed for a natural milk product, with the challenge of communicating freshness and warmth without falling into the typical "farm" visual language that dominates the dairy category.
Concept
The icon reduces the shape of a cow into a single silhouette in Pink Coral, creating a mark that's simple, warm, and instantly recognizable even at small sizes — like a yogurt lid or a circular sticker.
Typography
I chose a rounded, chunky typeface for the "MUSA" wordmark to communicate organic warmth and approachability without tipping into childish territory.
Color system
Pink Coral (#FF9B9B) + Black (#000000) over cream backgrounds — a departure from the traditional green/brown palette of dairy branding, giving the brand a more modern, editorial feel.
Applications
The system was extended across a glass bottle, milk carton, yogurt cups, point-of-sale apron, sticker pack, tote bag, and a repeating MU-SA pattern used for secondary packaging and merchandise.
