A complete brand development project where I was involved in every visual touchpoint of the brand. This included logo design, art direction, product photography, styling, and catalogue design, creating a cohesive visual identity across all brand communications.
The photography was crafted to showcase the unique textures, colours, and craftsmanship of the collection, while the catalogues were designed to elevate the products through a clean and sophisticated presentation. The result is a unified brand experience that reflects the elegance and quality of the CUISINE tableware range.
Services:
• Logo Design
• Art Direction
• Product Photography & Styling
• Catalogue Design
• Brand Presentation Design
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.