A or B? 🎾
Working on the hero section for a tennis club landing page. Trying to decide if a high-motion athlete shot or a clean, atmospheric court shot resonates more.
Which one would make you want to "Join the Club"?
Both options are solid but I am leaning towards the atmospheric court shot. It sets the whole mood and makes you feel like you are already there. The copy works so well with both though. Nice work!
I’d go with Option A. You can immediately see what the page is selling and the goal it’s trying to achieve. The other one feels more like an empty space, the image doesn’t really add much to the message.
You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.
Your first screen doesn’t need to say everything. It just needs to say the right thing.